Smaato Mobile Advertising Roundtable: Part Two - IM-Mobile

Mobile advertising is quickly gaining acceptance by major brands and SMB’s as a viable, powerful tool to reach and communicate with an otherwise unreachable audience throughout the world.

While research studies by major firms conflict to some extent on how quickly mobile advertising is growing, all agree that within several years, mobile advertising will dominate advertising expenditures.

Smaato is a pioneering mobile advertising company. The firm partners with mobile advertisers, publishers, developers, ad networks and carriers to increase advertiser average revenue per user within mobile applications or on mobile websites.

In this second of two Smaato mobile advertising roundtable conversations, eleven experts in the field discuss:

Mobile as a powerful media channel that reaches over 3.5 billion people on Earth

Insuring that users have affordable data plans to access the the wealth of information available on the mobile Internet

Finding business models that encourage growth and use of innovative mobile services supported by mobile advertising

Methods for advertisers, publishers and developers to engage and maintain positive relationships with mobile phone consumers

Investment community support and understanding of the mobile channel in Europe and elsewhere

Smaato’s support of application developers and venture capitalists to encourage innovation

Integrating bar codes, navigation and other applications on mobile handsets for a rich mobile experience

Increasing acceptance of the mobile channel by the advertising industry and the need for accurate ad spend measurement critical to mobile’s growth

How major brands–such as The Gap and Levi Strauss–are communicating with consumers through mobile to elicit direct response and build relationships

Mobile advertising predictions for 2010

Participants in the discussion:

Harald Neidhardt, CMO and Co-Founder, Smaato

Petra Vorsteher, EVP Strategic Alliances and Co-Founder, Smaato

Ragnar Kruse, CEO and Co-Founder, Smaato

Michael Bayle, CMO, Amobee Media Services & a former MMA Board Member

Tobias Kemper, VP of USA Operations for Nimbuzz

Brian Prows, Blogger, Podcaster and Owner of MobileBeyond

Cian O’Sullivan, Senior Reporter for GomoNews

Kei Shimada, C.E.O. and Founder of Infinita, Inc.

Mike Turner, Partner with Osborne Clark

Andy James, Associate with Osborn Clark

Cheryl Lucanegro, Vice President of Advertising Sales, Pandora Internet Radio

Harald Neidhardt moderates the conversation.

Click here for part one of the roundtable discussion.

For transcript of parts one and two, click here.