Mobile Marketing Review Podcast Series Launches

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Finding excellent podcasts about mobile marketing is challenging. As a podcaster, I know the work involved selecting guest experts, prepping for the interviews and then editing the audio files. So I’m pleased to hear that three mobile experts have launched a new online series called “The Mobile Marketing Review.” Its mission is educating the mobile industry by providing expert advice on execution, effectiveness and best practices.

Episodes will examine real-life marketing and advertising campaigns submitted by brands, agencies and marketers worldwide, and offer a no-holds-barred analysis of how well the campaigns achieved their objectives.

Kim Dushinski, President of Mobile Marketing Profits and author of the best-selling book “The Mobile Marketing Handbook,” and Linda Daichendt, a marketer, mobile authority who owns Strategic Growth Concepts share their insights on the show. (Both Kim and Linda have also appeared in interviews on MobileBeyond, the sister site to IM-Mobile.)

Peggy Anne Salz, Founder and Chief Analyst of MSearchGroove, a mobile search, mobile marketing and social media firm hosts the podcasts.

The first program covers a recent survey from Adobe called ”What Users Want from Media, Finance, Travel & Shopping.” It discusses a recent cross-media marketing campaign by Arby’s, a U.S. fast food restaurant chain. Hipcricket, a leading mobile marketing and advertising company, developed the campaign.

The shows air monthly and focuses on successful marketing campaigns. During the show, each expert summarizes current trends in the field that help marketers learn more about developing successful mobile strategies.

Guest Expert Bios

Kim Dushinski is the President of Mobile Marketing Profits, a Denver-based marketing training firm that helps local businesses use mobile to get more customers. Her company also helps people start their own business.

Kim is the author of The Mobile Marketing Handbook: A Step-by-Step Guide to Creating Dynamic Mobile Marketing Campaigns and a contributing author of “Success Secrets of Social Media Marketing Superstars.” Mobile Marketer, the online publication covering mobile and commerce named Kim as one of 10 mobile women to watch in 2010.

Linda Daichendt, CEO/Managing Consultant of Strategic Growth Concepts is an accomplished marketer and award-winning blogger on the use of new media in growing a business. She is a recognized business expert with 20+ years of corporate, small business and franchising experience, as well as the Founder of the Mobile Technology Association of Michigan, a Michigan-based trade association for the industry, and the Co-founder of Mobile Monday Michigan.

Peggy Anne Salz is the Chief Analyst and Founder of MSearchGroove (MSG), a top 50 influential technology site, provides analysis and commentary on mobile search, mobile marketing & advertising and social media.

She has established a successful writing and consulting career based on vision, insight, versatility, and more than 15 years of industry experience. Her work, which includes more than 300 articles on the industry, has appeared in magazines and online destinations such as The International Herald Tribune, The Wall Street Journal, Mobile Entertainment, New Media Age, and in the Agile Minds column in EContent magazine.

Tagged as: kim dushinski, linda daichendt, Mobile Marketing, peggy anne salz, podcast