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Augme Technologies and Mobile Marketing
You’re probably not chewing on your mobile phone, but David Apple, CMO at Augme Technologies, does it regularly as he watches poorly executed mobile marketing campaigns and ineffective uses of mobile technology.
But he stops teething when you talk with him about integrated QR codes, SMS and mobile Web launches. Talking about Augme Mobile Health for pharmaceutical and other health companies also calms David down.
In my interview, I discovered he’s an outspoken critic of an industry where mobile apps are considered God-Like, despite the vast majority of people who like feature phones and respond positively to SMS marketing messages and QR codes.
Disparate Technologies: a Mobile World Gone Mad?
Despite different mobile operating systems hindering industry growth, mobile is growing exponentially faster than the Internet during the mid-to-late 90′s.
But the pressure to “do mobile,” according to David, has frequently caused mobile campaigns to backfire and not generate high ROI. Marketers and brands create and launch mobile apps, despite their high cost, long development cycles and a glutted market. Trying less costly SMS marketing, QR codes and optimized mobile websites is a better alternative to reach the majority of consumers with feature phones.
Augme, for example, helped Constellation Wines, a global distributor of wines, excite consumers about wine via QR codes and SMS messaging, producing an 1800 to 2000% increase in barcode scanning. That’s consumer engagement.
Augme Mobile Health
Health care is the fastest growing segment of Augme’s business. The company became HIPAA compliant early-on to assure large pharmaceutical and health care companies about following Federal guidelines on the distribution of health information.
This enables Augme to mobilize large health database information for use by physicians, pharmaceutical representatives and consumers on multiple devices.
Augme Mobile Health is pursuing a high-growth industry that’s seeking methods to disperse medical information to multiple mobile devices.
(For further information about wireless healthcare, listen to my interview with Don Jones at Qualcomm.)
To learn more about Augme, listen to the audio interview and see the information and links below.
Augme Technologies
Augme Technologies, Inc. (OTCBB: AUGT.OB) provides strategic services and mobile technology to leading consumer and healthcare brands. Augme’s AD LIFE™ mobile marketing technology platform allows marketers, brands, and agencies the ability to plan, create, test, deploy, and track mobile marketing programs.
Through the use of consumer response tags (CRTs) such as 2D codes, UPC codes, SMS, and Image Recognition, AD LIFE™ facilitates consumer brand interaction and the ability to track and analyze campaign results. Using its own patented device-detection and proprietary mobile content adaptation software, AD LIFE™ solves the mobile marketing industry problem of disparate operating systems, device types, and on-screen mobile content rendering.
Augme also provides business to consumer utilities including national mobile couponing solutions, strategic mobile healthcare tools, custom mobile application development, and consumer data tracking and analytics. In addition to AD LIFE™, Augme owns and licenses the digital broadcast platform BOOMBOX®. Augme is headquartered in New York City.
David Apple
David joined Augme Technologies, Inc. (Augme) with over 10 years of multi-media sales and marketing strategy experience. David is passionate about defining and executing Mobile Marketing, and leads all day-to-day sales and executions of the AD LIFE TM platform. This passion stems from years of working local and global counterparts architecting strategies to create customer loyalty and drive revenues. This will serve to develop a variety of strategies that will change the way brands and consumers utilize the mobile device as the most comprehensive CRM tool ever utilized.
Prior to Augme, David served in entrepreneurial leadership functions and as Vice President of Business Development for a global interactive advertising agency. David led teams of creative, research and technology professionals to develop interactive strategies for global clients. Understanding interactive customer behaviors and tendencies provides the ability to partner and lead companies operating in the modern world of communication technologies.
David’s experience in sales and marketing has been documented with leadership positions within a major Broadcast Television Network in New York City. There, he led the development of multi-media sales packages for major advertisers serving over 30 national markets. The highly competitive marketplace led David to become one of the youngest and most successful television representatives serving New York City.
David graduated from Manhattan College in New York City with a degree in finance.
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